T-shirt that reads "Schmucker Carlson" with a graphic of Tucker Carlson crossed out in red.
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When I first started JDRIP, I had a clear mission: create Jewish fashion people actually want to wear. I was tired of cheap tees with cheap puns nobody would ever wear. "The days of shuk merchandise are over," I wrote. I set out to build something new.
But as times change, people change too, and new opportunities open new horizons. There came a point where I could no longer justify holding back. The powers-that-be had spoken, and their word was absolute: too many people wanted a t-shirt that says "Schmucker Carlson."
